About
Technology alone doesn’t create better outcomes. How we use it does.
15kNW brings together strategy, work redesign and AI to rethink how things get done, for individuals and organisations.
AI creates possibility. Value comes from knowing where to apply it, what to question and how it can make human work better.
The opportunity isn’t simply to do more with AI. It’s to rethink what we do, how we do it and what becomes possible when human capability and AI work together.
For You
Explore what's possible
Bring the challenge.
Let’s work out how AI can help.
Personalised 1:1 support built around a real challenge, project, idea or possibility.
AI can open up more options, faster, than any of us could alone. What it can’t do is know which option is right for you.
Whatever you’re facing, a project, a decision, a body of research or an idea you’re shaping, we use AI to explore possibilities, test assumptions and pressure-test options, then apply human judgement to determine what matters and what to do next.
No generic training. No predetermined curriculum. No need to know which AI tool to use.
Bring a problem. A project. An idea. A possibility. We’ll start there.
The principle is the same at every scale: clarify the outcome, understand what needs to be done, and work out where human capability and AI create the most value.
For Organisations
AI Strategy & Work Design
Navigate AI. Redesign work. Create value.
Strategy Advisory
Strategic advice for organisations navigating AI, work and workforce transformation, shaping direction, priorities and investment decisions at an enterprise level.
Used when direction is unclear, opportunities need to be prioritised, or AI and workforce strategy needs to be defined, aligned or reset.
Work Redesign & Transformation
Redesigning work and service delivery across people, process and technology to improve performance, productivity and adaptability.
Applied when work needs to evolve, AI or technology creates new possibilities, or existing ways of working are limiting performance and value.
Targeted Accelerators
Focused engagements designed to explore opportunities, test ideas and create momentum without committing to a broader transformation.
Used for AI use cases, diagnostics, pilots, service redesigns and other targeted interventions where a specific challenge or opportunity needs to be progressed quickly.
The Work Design Engine™
Most transformation programmes redesign structures. Few redesign the work itself.
The Work Design Engine™ connects people, purpose and technology by redesigning how work gets done. It brings human needs and capabilities together with the possibilities of AI and technology to create outcomes that matter.
A different starting point
Traditional transformation starts with structures, processes and technology, then asks people to adapt. What people need to contribute, exercise judgement and receive better outcomes can become an afterthought.
The Work Design Engine™
starts with the outcomes that matter and the people they matter to. It examines the work required, designs the human conditions for success, then coordinates people, AI and technology to deliver those outcomes.
Purpose sets the direction. People shape the design. Technology expands what is possible.
Four dimensions. One continuous cycle.
Value: Outcomes • Performance • Impact
Define the outcomes that matter, who benefits and how success will be measured. Purpose sets the direction; value guides the design.
Work: Tasks • Decisions • Interactions
Examine the work needed to create that value. Determine what to remove, simplify or redesign, and the skills and capabilities required.
Experience: Autonomy • Judgement • Trust • Connection
Design what people doing, leading and receiving the work need to succeed: the understanding, freedom and confidence to act, exercise judgement and connect with others.
Orchestration: Allocation • Coordination • Accountability
Allocate and coordinate work across people, AI and technology. Make ownership, decision rights and human oversight clear, delivering the intended value and experience.
A continuous feedback loop
The cycle returns to Value. Evidence from performance, human experience and exceptions shows what is working and what needs to change.
As needs, capabilities and technology evolve, each dimension can be revisited. The Work Design Engine™ is a continuous design discipline, keeping work aligned with the value it is intended to create.
Work Design Engine™ is a trademark of 15kNW Advisory.
About Me
Working at the intersection of workforce strategy, AI and human experience, with a focus on how work gets done, how problems are solved and how purpose translates into value.
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Transformation advisor with more than 20 years’ experience across workforce strategy, work redesign, digital transformation and AI-enabled change.
A career spanning logistics, financial services, retail, higher education, aged care, health and community services, with experience gained through organisations including Mercer, Leapgen, Qatar Airways, Australian Unity and 15kNW.
Across every engagement, the focus is the same: understand what matters, explore what’s possible, and determine how people, AI and technology can work together to create better outcomes.
Today, that means working with both individuals and organisations. For individuals, using AI to explore possibilities, test options and support better decisions. For organisations, advising on workforce transformation, work redesign and how AI can create more value.
Human thinking. Amplified by AI.
Eve Gourgoulis, Founder & Advisor
Start the Conversation
Whether you’re exploring a challenge of your own or rethinking how work gets done across an organisation, let’s explore what’s possible.